Course Descriptions

CO 1223 Introduction to Communication Theory: 3 hours.

Three hours lecture. A comprehensive introduction to the bases of contemporary communication theory


CO 1403 Introduction to the Mass Media: 3 hours.

Three hours lecture. How American media are organized to collect and distribute news, editorial, entertainment material, and other forms of public information


CO 2413 Introduction to News Writing and Reporting: 3 hours.

(Prerequisites: EN 1113 or EN 1173 with a C or better; Passage of the departmental GSP exam). Two hours lecture and two hours lab. Practice in writing and reporting news stories


CO 3803 Principles of Public Relations: 3 hours.

Three hours lecture. The role and origin of public relations in society, the identification and influence of publics, and applications of public relations principles to campaigns and organizations


CO 3813 Public Relations Case Problems: 3 hours.

(Prerequisite: Grade of C or better in CO 3803). Three hours lecture. The written analysis, presentation, and group discussion of specific and hypothetical cases using public relations theory as a base


CO 3853 Public Relations Writing: 3 hours.

(Prerequisites: Grade of C or better in CO 2413 and CO 3803). Three hours lecture. Practice of written communication for public relations. Emphasis on research, establishing communication goals, and writing for internal and external audiences via multiple channels


CO 3863 Public Relations Production: 3 hours.

(Prerequisites: Grade of C or better in CO 2413 and grade of C or better in CO 3853). Two hours lecture. Two hours laboratory. Detailed exercise in design and production of public relations materials for print, broadcast, and computer-based media


CO 3873 Public Relations Multimedia: 3 hours.

(Prerequisites: Grade of C or better in CO 2413 AND grade of C or better in CO 3803). Two hours lecture. Two hours laboratory. Detailed exercise in the use and influence of multimedia platforms and the expanded ability to hone skills in new media practices in public relations.


CO 4253 Elements of Persuasion: 3 hours.

(Prerequisite: CO 1223). Three hours lecture. A study of the motivation of audiences and techniques of persuasive campaigns and communications


CO 4313 Mass Media Law: 3 hours.

(Prerequisite: Junior standing). Three hours lecture. Study and analysis of laws and regulations significantly affecting newspapers, magazines, motion pictures, broadcasting and digital media in America


CO 4323 Mass Media and Society: 3 hours.

(Prerequisite: Junior standing). Three hours lecture. The effects of mass communication on social and cultural institutions


CO 4803 Research in Public Relations and Advertising: 3 hours.

(Prerequisite: Grade of C or better in CO 3853, or Grade of C or better in MKT 4413, or consent of the instructor, or graduate standing). Three hours lecture. Theory and practice of research methods in public relations


CO 4813 Public Relations in Organizations: 3 hours.

(Prerequisites: Grade of C or better in CO 3813 and CO 3863). Three hours lecture. Studies in using various communication techniques for image building and campaign development for profit and non-profit organizations