Marketing Services

Promoting online courses requires a unique skillset. It involves an understanding of marketing, communication and recruitment. The MSU Online staff is adept at all three and at knowing the proper mix to make your course stand out. Our services are free to all academic units and colleges involved in Campus 5 delivery.


Marketing Consultation

Where to start? How do you recruit students or increase program awareness? There’s a lot to consider when your students are out in cyberworld instead of walking the halls of your building. Our marketing consultants can help you look at:

  • Enrollment management
  •  Event promotion
  • New class promotion
  • New program or certificate offerings
  • Tracking your marketing and recruitment return on investment

Recruitment

Need help finding prospective students? Recruitment is not a cookie cutter process. Each program is unique and appeals to students of varied interests and talents. Let us brainstorm with you to find your ideal students and create a strategy to reach them. Contact your program coordinator today to set up a visit.


Graphic Design

You’ve determined the right message to reach potential students, and now you need to communicate it visually. It’s no secret that we’re a visually driven society. We can help you select images, colors and themes while staying within the MSU Visual Identity Standards. The avenues for communication are broad – web banners, social media posts, brochures, print ads, billboards. We can help you design a plan that works best for your individual course and the students you seek to recruit.


Web Design & Development

MSU Online develops and maintains the infrastructure for all online program websites. We keep content current and provide redevelopment over time to remain on trend. We offer insight to staff and departments on how to best optimize content for online deployment while being mindful of the university’s standards. Our team also tracks website traffic and provides analytics for site improvements.


Analytics

Google Analytics. Social analytics. Search Engine Optimization. Data seems to be taking over our lives. But how to make sense of it all and turn it into something useful? We work with industry leaders in data analytics to help you make the best use of the resources you have and stand out in the crowded online education market.